B2B Marketing 2.0: Engage Social Buyers, Drive More Sales-Ready Leads
B2B Marketing 2.0: Engage Social Buyers, Drive More Sales-Ready Leads
Four innovative B2B lead management vendors (Marketo, Marketbright, Silverpop and TreeHouse Interactive) demonstrate how to capture, score, nurture and distribute leads. Learn how to engage with online buyers to drive more sales-ready leads and increase marketing ROI.




