Glenn Pasch

This is Part One of a series of articles.

Training a new team of managers can be a daunting task. Get it right and you set your organization up for success for years to come. Do it incorrectly and you have burdened your company with extra costs and stress. My goal here is to help offer a view of a training program I am currently undertaking in order that you have a framework to aid you in the future.

I will be sharing parts of the management training program we go through over the next few weeks.

During our first session, I outlined what I wanted to accomplish. I explained how the course would work, what their responsibilities were and then we discussed what they were...

Let’s talk about why. So often we spend our valuable time with these questions: why do things happen? why do we do certain things? why don’t we achieve all of our goals? This list goes on and on.

As we ask ourselves these questions, focusing on what we should do, and never set out a plan to actually accomplish something and follow through on it. We spend more time examining what never happened.

We are successful or not because of the actions we execute. When we choose to examine our success or failure, we find that the real cause is the “why.” When we have a strong “why,” we have a better chance to succeed.

Succeeding isn’t easy.  You’re not alone in being unsuccessful. Here are some success rates for certain goals many of us set:

• ·Keeping your New Year’s resolutions: 12%
• ·Sticking to a diet: 10%
• ·Quitting smoking: 10-20%

We all have good intentions, but as they say, the road to success is...

Reviews are creeping up everywhere

I was checking in online the other day for my trip to Digital Marketing Strategies conference and Continental had placed the following set of tabs at the bottom of my boarding pass.

Here were their suggestions for restaurants, nightlife and things to do. I am not sure how these got loaded in but the fact that these businesses have a review gathering process helps.

I would think your business could benefit from this type of exposure. But if you...

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your business.

I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to attendees: “ What are some things that customers saw upon coming to a business that negatively affected their willingness to buy?”

A few auto dealers  had multiple stories, from customers having to walk through a messy smoking area to salespeople grouped together right by the door on a Monday morning, sizing up the arriving customers, to messy coffee areas, to – the worst situation in my mind – an incoming customer receiving no greeting for minutes at a time even while the customer can see salespeople standing there looking back at him yet not moving at all.

How unsettling.

So, when they...