Dave Kurlan

Dave Kurlan

Kurlan & Associates
Dave Kurlan is a top-rated speaker, the best-selling author of Baseline Selling, and a leading expert on Sales Force Development. He is the founder and CEO of Objective Management Group, Inc., the leading developer of sales assessment tools. He is also the CEO of Kurlan & Associates, Inc., a leading sales force development firm.
  • 0 comments 389 reads
    Posted on 2012-05-14

    I heard former NBA all-star and current ESPN basketball analyst, Bruce Bowen, talking about Kevin Garnett of the Boston Celtics.  He characterized Garnett as one of the toughest competitors on the court, unlike some younger, very talented players who aren't as competitive and don't know how to close out games.  He said the difference is that Garnett is trying to win while the less competitive players are trying to make friends.

    I've been talking about Need for Approval being one difference between the elite 6% of salespeople and the bottom 74% of...

  • 0 comments 165 reads
    Posted on 2012-05-09
    Photo Credit - Fever Pitch on PhotoDune

    My colleague, Frank Belzer, just posted a terrific, thought-provoking article on Rejection.  Please read that first for the rest of my article to have the proper context.

    Five years ago, Passive Rejection wouldn't have been an article topic because back then, it was rare to not get your repeated calls returned.  By contrast, today it's unusual when a prospect returns one of your first 5 voice mail messages!

    Let's take a deeper look into Passive Rejection.  Frank mentioned a former colleague who handled Active Rejection just fine but didn't handle Passive Rejection in an acceptable way. If Passive Rejection is akin to being ignored, then what is it about being ignored that causes the problem?

    After reading Frank's article...

  • 0 comments 160 reads
    Posted on 2012-05-07

    Old JalopyOver the years you have worked with many salespeople and often times their success, or lack thereof, didn't correlate as much to their skills as it did to their Desire or Motivation for sales success. Desire is how badly one wants to succeed, and Motivation is what drives them to success.  I've written many articles about Sales Motivation but let's take a slightly different path today.

    What is actually behind sales motivation?

    I'll skip over Intrinsic motivation (pride, mastery, satisfaction, recognition, love of the work) and go straight to extrinsic motivation (...

  • 0 comments 175 reads
    Posted on 2012-05-02

    One confusing component of effective sales management is that great sales management skills don't always translate into great sales results.  This phenomenon is most obvious when a company hires a terrific, new sales manager, who possesses all the desired skills, and the manager fails to have an immediate impact.  Worse, in many cases, is when the inherited salespeople rebel!  This scenario also occurs when sales managers go to seminars, watch video clips, read books or blogs, and attempt to extract specific skills and tips but don't have the luxury of hearing them demonstrated, in context, in a real situation.  When Objective Management Group conducts a sales force evaluation, we often see that sales managers' skills are much better than the resulting effectiveness of those skills.  Why is that?

    Sales coaching is not a solo endeavor.  It's a lot like playing doubles in tennis.  ...

  • 4 comments 704 reads
    Posted on 2012-04-25

    sales training dave kurlan picChris Scirpoli, of Invoke Selling, managed to engage me for nearly 15 minutes in a power-packed, fast-paced, video interview that covered a tremendous amount of ground in a very short period of time.  He did the mandatory, "tell me about your background", but he left nearly 13 minutes for me to elaborate on the greatest challenges to sales managers and salespeople and the various approaches that can be implemented to solve these challenges.  Because of the questions he asked, it was one of the better interviews with regard to content.  You can watch the interview here.  If you liked that, you'll really like the...

  • 0 comments 350 reads
    Posted on 2012-04-24

    john robinsonObjective Management Group just completed it's annual international conference for Partners.  Normally, I wouldn't write about it, but this event was different.  Not most of it, but one magical hour of it.

    We have had great, world-reknowned keynote speakers in past years like, Guy Kawasaki, Dan Millman, Robert Kriegel, and Verne Harnish.  They've been thoughtful...

  • 0 comments 559 reads
    Posted on 2012-04-19

    Many of the Sales Force Evaluations provided by Objective Management Group (OMG) reveal that the company's problems run so deep that they will require a complete sales force make over.  However, it doesn't always have to be that way. Sometimes, a single word, question or statement will change how every prospect responds.

    In one such company, most of their opportunities were found via inbound calls.  As you might expect, the first question from each prospect had to do with pricing and availability.  Salespeople weren't able to answer the pricing question and continue to keep their callers on the phone.  Selling was very transactional and they had little control over outcomes.

    By only modifying how they responded to the price question, they were able to take the first steps toward transitioning from a transactional sale to a consultative process.  They began having deeper and...

  • 0 comments 376 reads
    Posted on 2012-04-17

    The weather, with temperatures reaching the high 80's, was completely unfavorable for the runners entered in the 2012 Boston Marathon.   Race officials discouraged amateurs from running by inviting them to use this year's registration fee for next year's event.  4,300 runners took advantage of their safety inspired offer and opted out.  Despite that, 120 runners were sent to the hospital and and another 2,000 required medical attention.  The rule of the day was see the change in conditions, assess the situation, and adapt or suffer the consequences.  It turns out that more than 10% suffered the consequences...

  • 0 comments 424 reads
    Posted on 2012-04-09

    As part of its sales force evaluation process, Objective Management Group (OMG) conducts a pipeline analysis and determines both the quality of the pipeline and the quantity of the pipeline.  We ask each salesperson to submit 4 proposal-ready opportunities and then we run the analysis.

    If we were reviewing a full pipeline instead of just 4 proposal-ready opportunities for each salesperson, an ideal sales pipeline would look like this:

    ideal sales pipeline

    Because we are only conducting the analysis on their proposal-ready opportunities, the pipeline should appear like this instead, with all of the opportunities showing up in either the completely-qualified or closable stages:

    ...

  • 0 comments 455 reads
    Posted on 2012-04-06

    The pros and cons of both commission-based sales positions and salaried positions have been well-documented, so we won't be discussing that in this article.  Let's talk about something other than questioning which compensation plan is best for your company and its salespeople.

    Suppose you're eyeing a new gadget; however, this must-have toy will set you back $5,000.  What if you also need to replace a couple home appliances, spend $20,000 on a landscaping project, pay for a funeral, dish out for a European vacation, and endure a new college tuition?  After all of that supposing, the calculator shows that you need to come up with around $75,000 - soon.

    With a salaried position, salespeople are essentially on a fixed income - perhaps a more attractive fixed income than a retiree, but fixed none the less.  And these days, with most people living at or above their means, fixed simply becomes another word for broke!  The thought of coming up with $75,000 in discretionary...